New homeowners are a great target market for your products and services. Typically, new homeowners spend 10 times more than the average, existing homeowner, making them an ideal client to find and build a relationship with. Our Rapid-Response direct mail program will get your marketing into the homes in just a few days.
It costs less to keep your current customers than to find new customers. Continue the relationship with your existing clients by sending postcards, newsletters and lumpy mail. Remember, you will lose your clients when you allow your competition to pay more attention to them than you do.
Take advantage of marketing to a neighborhood where you’ve provided service. Similar homes in a subdivision tend to have the same problems at nearly the same time. And providing service to a homeowner is a testimonial they they approve of your products and services.
You can grow your business by marketing to existing communities where you are already providing service. Think of your market as a farm. Then, think of direct mail is the prefect seed to raise awareness of your products and services. The process takes time but it does bring the results you seek.
We are an agile team of direct marketing and business building experts focused on helping HVAC contractors, Plumbers and Electricians to get better marketing results through well-planned targeted campaigns. And we have a whole lot of fun doing it!