Focus on Facebook

It’s easy to get sidetracked on social media. Sometimes it feels designed to do just that. You go to Facebook to respond to a comment, and suddenly hours have passed and you’re looking at vacation photos of someone you don’t even know. We do know, without distraction, that the focus of your business investment in …

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Concepts of Customer Service To Improve Yours

We’ve all been that customer we never want to create. Grown from frustration, helplessness, and perceived abandonment. Caught in call trees, menu options, and calls that disconnect just before resolution. We’ve complained that it feels like Customer Service has all but disappeared. But, what about your customers? When they’re looking for great Customer Service from …

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Steps to Create Your First Marketing Video

If you’re like most business owners, you didn’t go to film school, but with Snapchat boasting 10 billion videos watched every day, not to mention YouTube, Instagram stories, Vimeo, Facebook, and myriad other platforms, you may wish you had. Video is an increasingly popular and effective medium to gain more customers. Fortunately for you, the …

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The Magic of Putting Employees First in the Customer Experience

We all know that pleasing your customers is top priority for the ongoing success of your business. But, who is responsible for sprinkling this fairy dust of customer satisfaction? Even a magic wand requires someone to wield it. The answer? Your employees. They are the sorcerers and sorceresses interfacing with your clients every day, and …

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Team Effort / Employee Engagement On Social Media

  There are lots of ways to show appreciation for your employees. Whether it’s a thoughtful compliment on their performance, or a coffee mug that says, “World’s Best Employee.” The truth is, your employees deserve all of the accolades thrown their way. They help realize your vision for your business every day. But did you …

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The Content Strategy Hike/ A Field Guide For Small Teams

“The Journey of a Thousand Miles Begins With One Step. Start Now.” One might say fortune cookies are an example of early content marketing  (particularly considering the amount of takeout we order.) While this tasty example may be a bit of a stretch, the wisdom on that little strip of paper is relevant when it …

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Be A Track Star/ Monitoring Social Media Keywords

Monitoring isn’t always ideal. Just ask George Orwell. But, when it comes to monitoring your social media marketing, it’s absolutely crucial. It seems pretty obvious, but if you don’t monitor what’s working, you won’t know what’s working. Luckily there are apps to keep track for you, using keywords, which can be as brief as a …

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